Are .gov Links a Google Ranking Factor?

Are .gov Links a Google Ranking Factor?

Plenty of companies are willing to sell you .gov links, but are they really more valuable in Google's search ranking algorithms?


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While SEO and link building have always gone hand-in-hand, the importance of building high-quality links has never been higher. It’s often the single reason that one page ranks more highly than a competitor’s.

In this video, I will teach you why, and how you can get a better ranking with backlinks.
You can have amazing content, high-quality articles but get no clicks, no traffic. But this is not how Google works. So if you want to get more leads, more clients, you need to use backlinks.

Backlinks are essentials as a link to your site sends a signal to Google that your website is a quality resource on the subject, worthy of a citation. Sites with more backlinks tend to earn higher rankings from Google.
Google even said it, backlinks are one of the three most important ranking factors. Not using backlinks will prevent you from outranking your competitors

When it comes to link building, there is a right way and a wrong way. It is important to keep in mind that quality is more important than quantity. Search engines are now able to better determine the relevance of links, and can recognize “unnatural” links relatively easily

Link to the video:

00:00 Intro
00:45 High-quality content but no traffic
02:04 How does it works
05:38 Competitive advantage
06:40 Quality over quantity
07:32 Outro

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#backlinksforSEO #backlinks #SEOranking

Linking Signals as a Ranking Factor | Lesson 13/31 | SEMrush Academy

You will get the hang of building and earning relevant links to your website.
Watch the full free course at SEMrush Academy:

0:05 How Google’s algorithm works?
1:14 Authority of the linking domain
1:59 Referral traffic to your site

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Inbound links are the most weighted signal of relevancy in Google’s algorithm. You simply can’t do SEO without building or earning relevant links to your website. Google looks an inbound link like a vote that your website has worthwhile content.

Back in the early days, Google’s algorithm looked at links as a simple numbers game – whoever had the most links would win. It became clear that such a simple viewpoint wasn’t accurate, so the Penguin update rolled out in early 2012\. The update adjusted the algorithm to consider the relevancy of each link instead of simply looking at the overall number of links.

Now, it’s incredibly important to be sure that you’re getting links from relevant sources – there needs to be a connection present – a reason for that site to link to your site. It’s no longer only about quantity – the quality of the link is much more important.

When you’re analyzing your site’s link profile or researching opportunities for new links, you can gauge the value of a link by looking at these factors:

The authority of the linking domain and the page where the link resides is the first thing to consider. The anchor text, or actual clickable text of the link, also carries weight. The type or placement of the link also matters – a followed link in the main body of a post will carry more value than a link with a nofollow attribute in the comment section of a blog post.

Think of it this way – if it’s really easy to get a link, it’s probably not valuable. If you can fill out a form or leave a comment on a post to get a link, those links aren’t really worth anything. Google wants to see links that you earn – where another site links to you simply because there’s something worth seeing on your site.

It’s also important to get a link that will pass referral traffic to your site. If the site that’s linking to you receives a lot of traffic, and the users are highly engaged, then it’s highly likely that a link from that site will result in referral traffic as well.

So – an ideal link comes from a site that gets a lot of traffic, where the users will follow the link from that site to yours. The other site also needs to be an authority, itself having lots of sites link to it, and lots of sites linking to the specific page that is linking to you. The page or even the whole site should be topically relevant to your site. The link should be featured high on the page in the actual page content, and ideally include an important keyword in the anchor text.

#LinkingSignals #SEOcourse #SEOtutorial #SEMrushAcademy