HTTPS As A Google Ranking Factor: What You Need to Know
HTTPS As A Google Ranking Factor: What You Need to Know
What is HTTPS, and how can it impact your search rankings? See what Google has to say and what you need to know for your SEO strategy.
How to Rank #1 in Google (7 New Strategies)
This video will show you exactly how to rank in Google using strategies that are working right now (in 2022).
So, what will you learn in this new video?
First, I’ll show you how to find low-competition keywords. Some of these are long tail keywords. But some of them get a decent amount of searches. Either way, these are terms that you’ll want to target because there isn’t a whole lot of competition on Google’s first page.
Next, you’ll learn everything you need to know about Search Intent. If you want to rank #1 in Google today, you need to get SUPER good at Search Intent. It’s a requirement for ranking.
Then, I show you how to use videos to improve your rankings (and to get more traffic from Google). This isn’t as important as something like keyword research. But it definitely helps.
This is just a preview. I also cover Featured Snippets, video SEO, CPC, promotion and more.
So check out the video so you can learn how to rank #1 in Google.
Subscribe and hit the bell to get notified when a new video drops: https://www.youtube.com/user/backlinko?sub_confirmation=1
Exploding Topics: https://explodingtopics.com/
Google CTR study: https://backlinko.com/google-ctr-stats
SEO campaign blog post: https://backlinko.com/seo-campaign
Google Reveals New Ranking Factors: Everything You Need To Know!
Google announced on Thursday, May 28, 2020 that they will be releasing the Google Page Experience Update sometime in 2021.
This means that user experience will become a Google ranking factor. Here is a quote from the new release.
“Today, we’re building on this work and providing an early look at an upcoming Search ranking change that incorporates these page experience metrics. We will introduce a new signal that combines Core Web Vitals with our existing signals for page experience to provide a holistic picture of the quality of a user’s experience on a web page.”
In this video, we will cover:
What this mean for you.
Understanding the Core Web Vitals
How you can begin to optimize for this coming update.
Subscribe for more free YouTube tips: https://www.youtube.com/channel/UC4EW8bTZUPItoYhNeaWnQFg?sub_confirmation=1
✅ SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi
✅ Google Algorithm Update: How to Easily See if Your Site Has Been Impacted: https://www.youtube.com/watch?v=Ce34vt4dynE
Google Ranking Factors: Fact vs. Fiction
Google ranking factors are usually a hot topic of debate in the SEO industry.
While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor.
So the Search Engine Journal team set out to separate fact from fiction.
Join Search Engine Journal’s Assistant Editor Anna Crowe and founder Loren Baker as they give you the facts, so you can aim your SEO strategy for the biggest impact on this special edition of the Search Engine Journal Show.
Whether you’re attempting to understand the latest algorithm update, improve a site’s rankings, or boost conversions, understanding how the search engine works and where you fit in the ecosystem can result in a much better strategy, a smoother user experience, and more high-quality traffic.
We’re talking about a few key ranking factors from the ebook, how the book was put together, and what it means for you.
This started back in November 2019, so this is how long this ebook has been in the works. The goal really was to become the SEO Mythbusters on what is and what isn’t a ranking factor. We wanted to come up with something more defined by facts and not just based on opinion and commentary. –Anna Crowe [04:44]
There are tons of studies out there, but whenever you actually get into the meat of those studies, a lot of it is opinion or cause and correlation types that don’t necessarily ring true to what Google’s statements are, what’s in their patents, or what’s confirmed from the voice of John Mueller or Danny Sullivan. –Anna Crowe [07:51]
A good chunk of our time, I’d probably say, maybe even 60 percent of it was spent researching before we actually began writing this piece. –Anna Crowe [09:32]
[00:00] – What Anna does at SEJ and her digital marketing interests
[02:33] – What Google Ranking Factors: Fact or Fiction covers
[02:52] – Are there still only 200 Google ranking factors?
[03:41] – What led to creating this book?
[04:14] – The methodology behind Google Ranking Factors
[07:26] – Why this book took almost two years to write
[08:24] – What Anna learned from researching the various ranking factors
[09:57] – How did Google algorithm updates affect the research behind the many ranking factors?
[11:07] – How might continuous mobile scrolling change website visibility in the search results?
[14:30] – Are Easter eggs a Google ranking factor?
[16:54] – Is word count a ranking factor? The final verdict
[21:51] – What is Query Deserves Freshness, and does content freshness affect website rankings?
[28:27] – Is E-A-T a ranking factor?
[29:55] – Are links a ranking factor?
[34:37] – The gray area of domain and site age as a ranking factor
[37:30] – Is the Better Business Bureau (BBB) a ranking factor?
[38:50] – What is the difference between Google Quality Rater Guidelines and a ranking factor?
[42:14] – The interesting panini analogy by Loren
[43:57] – The main takeaways from reading the book
The more you understand how the Google algorithm works, the better you can deliver an amazing piece of content to the user. –Anna Crowe [10:20]
It’s about science, so it’s interesting to learn how the algorithm works. But it’s more important to realize that the goal really is to build a better page for the user. –Anna Crowe [44:27]
The purpose of this Ranking Factors ebook is to demonstrate that yes, there are all these ranking factors, but they evolve. In the end, it’s really just about the user, and the goal is to make sure that your website is an amazing experience for them. –Anna Crowe [45:11]
It sounds like the life of an SEO has been mirrored into this project in terms of keeping up with everything. –Loren Baker [11:09]
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
Connect with Anna Crowe:
Anna is the Assistant Editor of Search Engine Journal. During the last 10+ years, Anna has successfully run her own SEO and content agency, working with clients like Moz, Kissmetrics, Dollar Thrifty Rental, Hearst Magazine, Mailboat Records, Philip Morris International, Bloomin’ Brands, and many more. Besides burritos, she loves puppies.
Follow her on Twitter: https://twitter.com/annaleacrowe
Connect with Anna on LinkedIn: https://www.linkedin.com/in/annaleacrowe/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Complete SEO Course for Beginners: Learn to Rank #1 in Google
Learn how to do search engine optimization in our complete SEO training course for beginners.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Additional SEO Resources
SEO Course for Beginners Playlist (14 Videos) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
Keyword Research Tutorials for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo
Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
It doesn’t matter if you know nothing about SEO. This complete end-to-end course was created to help you learn SEO in an easy and systematic way.
This SEO training course will teach you:
► What is SEO and why it is important
► What keywords are
► The basics of how to do keyword research
► How to analyze search intent
► How to check ranking difficulty
► What is on-page SEO
► How to optimize a page for your target keyword
► What is link building and why it is important
► How to build backlinks
► What makes a backlink “high-quality”
► How to do blogger outreach
► What is technical SEO
► Technical SEO best practices
You don’t have to watch multiple videos from different places just to piece together how SEO works.
By the end of this tutorial, you’ll understand everything you need to know about the basics of SEO and how to rank #1 in Google. You’ll know how to do the four main aspects of SEO: keyword research, on-page SEO, link building, and technical SEO.
Best of all, you’ll be able to apply your training immediately to your own website and work to rank higher on Google. You’ll understand what it is you need to do to begin getting traffic from organic search month after month.
1:25 What is SEO and why it is important
7:54 What are keywords
15:39 How to analyze search intent
19:51 How to find keyword for your site
31:01 What is ranking difficulty
40:28 What is on-page SEO
46:26 How to optimize a page for a target keyword
59:39 What is link building and why it is important
1:04:38 How to get backlinks for your site
1:08:26 What makes a backlink “good”
1:16:23 What are link building tactics for beginners
1:30:50 How to do blogger outreach for backlinks
1:43:28 What is technical SEO and why it’s important
1:51:00 What are technical SEO best practices
#seocourse #seo #seotutorial #searchengineoptimization
Be sure to subscribe for more actionable marketing and SEO tutorials.
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1