Keyword Prominence As A Google Ranking Factor: What You Need To Know
Keyword prominence is an SEO best practice that signals Google about what the page should rank for. But is it a ranking factor?
Keyword as First Word in Domain Name – Google Ranking Factor
In this episode we are going to talk about the Main Keyword as the First Word in a Domain Name and if it’s a Google Ranking Factor for you to focus on in your SEO efforts.
In this series, we are covering the over 200 known and speculated Google Ranking Factors and their impact on your websites SEO aka Search Engine Optimization.
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An Easy Way to Rank For Competitive Keywords (Without Being a Professional SEO)
Today, I’m going to share with you an easy way to rank for competitive keywords.
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So anytime you type in a keyword, especially one that’s competitive, you’ll typically see terms or webpages that rank at the top that say either what is, or how is, here’s an example.
I typed in the keyword Voice over IP. And Voice over IP occurring at Ubersuggest is getting searched roughly 40,000 times a month in the United States, cost per click is roughly $34. Good keyword, right?
But, when you look at who’s ranking, look at this, V-O-I-P, VoIP, right?
First one, what is Voice over IP or what is VoIP? Second one, fcc.gov, Voice over Internet Protocol. Next one, Wikipedia, Voice over IP, Nextiva, what is VoIP? AT &T business, what is VoIP? Voip.com, “PC Magazine”, best VoIP providers, top VoIP providers, what is VoIP? If you notice, there’s a lot of VoIP related terms.
Now I can type in a term like SEO as well. And you’ll notice something similar. Beginner’s guide to SEO for Moz. Number two from Moz is what is SEO? Google Search Engine Optimization Starter Guide search engine land, what does SEO mean? Search and optimization made simple, but my URL also has what is SEO if you notice here. Wikipedia Search Engine Optimization, WordStream beginner’s guides search and watch basics.
Let’s go to page two. Let’s see, comprehensive guide, learn Ahrefs. What is, Alexa, what is SEO MailChimp, what is SEO? As you can see, there’s a lot of what is type of articles for a lot of the competitive head terms out there.
So if you want to rank for them, you should consider creating what is, or how to related articles. Example of this is, how auto insurance work, or how insurance works, anything like that. So let’s type in something like insurance. I haven’t seen what’s at the top. Well, let’s see. Farmer’s insurance quotes, Progressive, Insurance Wikipedia, insurance, types of insurance offered.
Okay, so it doesn’t work for every single thing out there, but it works for a lot of the terms out there. And what’s happening is Google likes ranking informational sites because people are typing in informational related key words. And they’re very popular, and you can see it right here, right? 40,000 searches.
Now, what I want to show you is, when you rate these what is type of articles, you’re probably wondering how do I get people to convert?
Here’s a prime example. This is Nextiva. Nextiva provides Voice over IP services. Funny enough at my company, we use them. So, what is Voice over IP and how does it work, right? So they have this article, it breaks it all down. It’s super detailed and thorough. Look at like the graphics. Cable modem to router to switch to computers. This is and example of a good article, trusted VoIP providers. Look at this map. Now it looks great.
How does voice work? They even have a video in there which is great. They created a custom video, pros and cons, love it as well. And even they have the texts as well, right? So pros and cons. They have this Voice over IP versus landline, what’s best. But then they also have the benefits and the downsides all listed out in bullet points as well. Is it easy? How much does it cost? You know, nice graphics.
So the point I’m trying to make is, one, this is a great example of article to copy if you’re trying to rank for any head term that’s super competitive. You can create that what is type of article.
Two, if you want to convert, you need to have the call to action. So they have a call to action in the header that floats, they have images within the article that you can click through, right? Try the number one Voice over IP phone system today. I can click on it, and it takes me to another landing page, where I can try it. And on top of that, you can also link to products within your article, or lead pages, or pages where you’re selling stuff, like they’re doing here.
And then, boom, it’ll be a landing page that I can go and sign up on. So, that’s what I want you to take from this.
If you want to rank for competitive terms, consider writing what is, or how something works. And you can see for a lot of the competitive terms out there I challenge you to search from, you’ll notice that a lot of what is, or how something works is ranked at the top. That’s it.
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Google Ranking Factors – SEO Keywords in Title Tag
One of the most important parts of your SEO strategy for your website is your title tags. Especially having keywords that you want to target featured in your title tag themselves.
Search engines like Google use information from a website such as the title tags, descriptions, and the content itself to determine what the website or article is about.
That is why it is important to have properly formatted title tags that will help your article or website perform well in the search engines.
It is recommended that you have between 50 to 60 characters in your title tags and you should also have a primary keyword, secondary keyword and your website name or brand name.
Search engine optimization is constantly changing but there are a few things that do remain the same and having your technical on page content SEO optimized will ensure that you have the best chance possible to have your content rank well within the search engines.
Search engines like Google will display your title tag as a clickable link in the search results page and this is what will ensure that a person will be most likely to click their way to your website if the title tag matches the search term that they were looking for.
Also, other websites will use your title tags as the description text or link text when linking to your website or article. This is a great opportunity to have keyword rich title tags and links for search terms that people will often use in the search fields.
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Google’s 11 Most Important Search Ranking Factors
In this video, Ricky discusses the most important factors that Google uses to rank blog posts. Google has over 200 ranking factors, but we narrowed the most important SEO principles down to 11 based upon statements from Google as well as our own #1 ranking blog posts. It’s easier than you think; these 11 tips will give your website what it needs to rank on Google.
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